Independent designer / front-end builder

Visual systems for people who care how the work feels.

I am Mara Vale, a digital designer shaping portfolio sites, galleries, product stories, and launch systems with a bias for expressive type, restrained motion, and fast production code.

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12 launches in 18 months

Optimized Image Gallery

Field Notes project artwork — **Field Notes**Identity system, editorial components, and motion language.

Signal Map project artwork — **Signal Map**Research wall for a product team moving from insight to launch.

Odd Hours project artwork — **Odd Hours**Campaign microsite studies with loud type and disciplined pacing.

Archive Room project artwork — **Archive Room**Photo-led case-study system for a studio with a deep catalog.

Selected work

Case studies with a clear point of view.

Brand System

Morrow Studio

Turned a quiet architecture practice into a confident digital archive.

Art directionCMSPhotography

Product Platform

Northline Tools

Designed a field-service dashboard that made dispatch work visible.

ReactData UXDesign systems

Editorial Launch

Afterimage

Built a launch site with image-led essays, ticketing, and sponsor pages.

Creative codePerformanceContent

About

Part art director, part implementation partner.

My work lives between concept and ship date: brand expression, responsive systems, content architecture, and the unglamorous details that make a site feel intentional after launch.

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